Gettin' beat up?

When the Cowboys are playing opposite the Broncos (as is the case on Sunday) Fox has a tendency to NOT show the game. Instead they usually air some infomercial or fishing show. I've e-mailed multiple times asking for an explanation (can they honestly get the ratings with a fishing show that they'd get with a Cowboys game?), but I've never gotten a response.

However, we have some Steeler-fan friends who have been on the hunt for a local Steeler's bar that might be showing the game, so it is entirely possible that I might get beat up on Sunday as I wear my Jason Witten jersey into a Steeler's bar and root for the Cowboys. We'll see.